Spotify album flow5/29/2023 ![]() ![]() ![]() “Music is art, and art is important and rare. My hope for the future, not just in the music industry, but in every young girl I meet…is that they all realize their worth and ask for it. In a portentous op/ed in the Wall Street Journal penned a few months earlier, Swift wrote: “In recent years, you’ve probably read the articles about major recording artists who have decided to practically give their music away, for this promotion or that exclusive deal. “It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album’s price point is.” just don’t agree with perpetuating the perception that music has no value and should be free.”Ī month later, in November 2014, Swift pulled her entire catalog from Spotify as an act of protest against the service’s ad-funded ‘free’ tier – specifically, the fact that artists (at this time) couldn’t chose to only release their music on Spotify’s paid for Premium offering. And I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music. It did not appear on Spotify.Įxplaining that decision, Swift said: “ landscape of the music industry itself is changing so quickly that everything new, like Spotify, all feels to me a bit like a grand experiment. In October 2014, Taylor Swift released her most successful album to date, 1989. This is definitely new territory for Swift and Spotify, who haven’t exactly been the comfiest of bedfellows over the past half-decade. (Thus the giant NYC roller banner, as trumpeted on Spotify’s own Instagram page yesterday.)Ĭome Friday, the ‘Love, Taylor’ playlist will host all 18 tracks of Lover, plus personal lyrics/messages from Swift, as well as backstories about the album and more. Spotify has pledged that it will bring these previewed lyrics to life via physical “love letters” that will appear in locations around the world. That process began this morning with a fresh lyric reveal ( “I can’t talk to you when you’re like this/ Staring out the window like I’m not you’re favorite town/ I’m New York City”). Today (August 20), Spotify has even launched an exclusive new Lover-themed playlist (‘Love, Taylor’) which will see Swift reveal never-before-seen lyrics from the album via “audio message love letters” each day up to release. The above lyrics are currently visible on a gigantic, blown up billboard in New York City (pictured inset) – paid for by SPOT to promote the Grammy-winning artist’s new opus. In the lead-up to launch day, Swift and Spotify are getting remarkably cozy. ![]()
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